Strategic Communication Dual Degree
The Master’s degree in Strategic Communication will train students to become highly qualified professionals and managers able to play different roles such as: Strategic Communication Manager, responsible for planning and coordinating communication strategies; Global Reputation Manager, responsible for developing and constantly improving a brand or business reputation; Communication Specialist, responsible for planning and coordinating communication activities in a specific area; Stakeholder Relationship Manager, responsible for managing relationships with company stakeholders.
Dual degree programme
The Master’s Degree in Strategic Communication offers the chance to attend courses at universities abroad and obtain an additional qualification to the Italian Master of Science Degree. Students who choose to study in the UK, at Huddersfield University, during the second term of the second year, will earn a dual degree: the Italian degree (Laurea Magistrale) and a Postgraduate Certificate in Marketing Communications (Level 7 Framework of Higher Education Qualifications of UK). Starting from the academic year 2019-2020, students can also choose to spend a semester studying at the Cardiff Metropolitan University (UK) or at the UWA University (Perth, Australia) and obtain a dual degree.
Partnerships and advisory board
The teaching activities of the Master’s degree in Strategic Communication are supported by an Advisory Board, whose members are Chief Communication Officers (CCOs) of large Italian and international companies, and agencies, such as Assogestioni, Assolombarda, ASSOREL, Badenoch & Clark, Barilla, Bayer, BCRA, Brembo, Coca Cola Company, Diocesi di Milano, ENEL, ENI, FERPI, Ferrero, Humanitas, Intesa San Paolo, Ketchum, Lavazza, LGH, Medioban-ca, Pirelli, Reputation Institute, Roche, Samsung, Sirti, Sisal, Snam, Vodafone, Weber Shandwick. The CCOs will give their support in presenting and discussing case studies and providing internships and working experience to students.
Faculty and teaching methods
Our Faculty professors are academics and practitioners highly specialized in the main areas of Strategic Communication and with a large international teaching experience. The teaching methods have a strong practical orientation and are based on projects developed by organizations for group activities and discussion of case studies.
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For more than 50 years, IULM University is the center of excellence in Italy for training in the fields of Communication, Languages, Tourism, Fashion and Cultural Heritage.
It guarantees its students a solid cultural preparation with an integrated approach of theory and practical experiences, proposes innovative teaching paths, offers cutting-edge services, activates contacts with the world of work and encourages study experiences abroad.
Inclusive policies and social engagement, as well as the ten-year commitment to the development of services in support of disability and diversity, contribute to rank IULM among the first 300 universities in the world in the Impact ranking 2020 for the SDG n.10 "Reduction of inequalities".
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The objective of the IULM University is to train the future protagonists of the new creative industries in the fields of culture, communication and the economy; professionals able to face the challenges and seize the opportunities that emerge from the international markets and scenarios.
Global citizens with critical thinking and strategic vision, capable of intervening in the digital revolution underway.
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