Master’s Degree in

Marketing, Consumer Behaviour and Communication

A Master’s Degree Program for those who want to become key players in the world of marketing and brand communication, and make a real impact in a dynamic, competitive, and constantly evolving industry.

Due to the high number of registrations for the second test session for the academic year 2025/26, please note that registrations for the third test session are closed.

Discover the course

Today, doing marketing means being present in the consumer’s mind with your brand, engaging in online conversations, and securing visibility for your products across both physical and digital sales networks.

The English-taught program in Marketing, Consumer Behaviour and Communication expands opportunities for international students and for those aiming to pursue a career in global contexts.

This course will equip students with the skills needed to work in marketing and brand communication. It offers two tracks: one in Italian and in English.

The Master’s Degree Program in Marketing, Consumer Behaviour and Communication offers a comprehensive curriculum through a single, integrated track that seamlessly combines three key areas: Retail Management, Brand Management, and Digital Marketing Management. This distinctive structure provides students with a holistic understanding and a versatile skill set, effectively preparing them for dynamic roles in the marketing landscape.

Throughout the program, students engage in classroom lectures, hands-on workshops, and internships with partner companies, offering a rich blend of theoretical knowledge and practical experience. This integrated approach ensures that graduates emerge as well-rounded marketing professionals, ready to thrive in a variety of industry roles.

The Master’s Degree in Marketing, Consumer and Communication equips students with the skills needed to take on strategic roles in marketing and corporate communication, both in Italy and abroad.

Possible career opportunities include:

  • Brand Manager
  • Product Manager
  • Retail Manager
  • Digital Marketing Manager
  • Trade Marketing Manager
  • Category Manager

 

About

For more than 50 years, IULM University is the center of excellence in Italy for training in the fields of Communication, Languages, Tourism, Fashion and Cultural Heritage.
It guarantees its students a solid cultural preparation with an integrated approach of theory and practical experiences, proposes innovative teaching paths, offers cutting-edge services, activates contacts with the world of work and encourages study experiences abroad.
Inclusive policies and social commitment, as well as the ten-year commitment to the development of services in support of disability and diversity, contribute to placing IULM University at 81th place among universities in the world, and first among Milanese universities, for SDG n. 5 “Gender equality” of THE Impact Rankings 2023.

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Build your own future in the world

The objective of the IULM University is to train the future protagonists of the new creative industries in the fields of culture, communication and the economy; professionals able to face the challenges and seize the opportunities that emerge from the international markets and scenarios.
Global citizens with critical thinking and strategic vision, capable of intervening in the digital revolution underway.

Located in Milan, the Italian capital of business,
fashion and design

Milan is a cosmopolitan and dynamic city. It is a place of culture and arts, cradle of international realities that allow an academic and professional growth to the highest level.
IULM University Campus is located in the center of Milan and offers facilities and spaces designed to study, but also per fun and aggregation moments including 2 residences, 4 food/beverage outlets, dedicated classrooms for studying, support services for financial aid, career development, study abroad opportunities, mentoring and counseling.

FAQ

Yes, there are several financial aid opportunities for international students ranging from tuition reductions, scholarship opportunities and reserved seats in our residence dorms. Further information can be found at this link 

Generally during the month of November. International students can submit their application via apply.iulm.it

3-year Bachelors and 2-year Masters are always starting at the end of September, therefore, for those programmes, we offer only one yearly intake.

We advise all applicants to apply as soon as possible if they are interested in our courses. All courses have a limited number of places and therefore, the sooner you apply the better your chances are to enter. The latest deadline for non-EU citizens is April 30th, 2024.

The answer is no. In this case, tuition fees depend on the family income. No matter what the citizenship is, if the family’s income is produced abroad, you will be considered an international student and tuition fees are equal to 8,556 Euros per academic year for Bachelor’s and 9956 Euros for 2-year Master’s. Remember that you can apply for several financial aid opportunities.

Yes, all our programmes have an admission test, for further info please visit the dedicated page of each course on our website or contact us at admission@iulm.it

Contact Us

IULM University
IULM, Via Carlo Bo, n. 1 | Milan, Italy

E-mail: admission@iulm.it
Tel: +39 02.89.141.2818 – 2386

Do not hesitate to contact us for further information.
Our University Personnel are available from 9am to 5pm from Monday to Friday.